
When You Can't Google It...
The nice thing about Google is that you can find anything. Anything? No, actually not. You can just find what you are looking for. But sometimes, you don't know what you are looking for.
Especially when it comes to forming an opinion, you may not yet know what you are looking for. And when you already have a strong opinion of something, Google will only help to verify it. Want to find proof that Bush is the worst President ever? Search Google for "bush" and "worst president". Want to find proof that Bush is the best President ever? Go to Google and enter "bush" along with "best president".
Another tough spot in Google is when you are looking for something but you don't know its name. Say, you vaguely remember a new technology, it had this 4-letter abbreviation, and it sounded mighty interesting. But you can't for the life of it google it, because you'd need the technology's acronym to start out.
So sometimes you will find yourself sitting in front of Google scratching your head. You might want to dig up a site you lost. Want to go back to where you browsed 2 weeks ago. Want to research that hot new programming language. What was it called? Sure, Google provides the dry wood, but you are missing the spark to light the fire. In situations like these, you have several options:
- Forget about what you were looking for or wait until you come across it some other day. If you can't even remember it, it can't have been that important, right? (This is the easiest solution, but also the least satisfactory.)
- Ask someone else – your neighbor, colleague, spouse, or sibling.
- Pay to ask online (like at Google Answers).
- Try getting a free answer online (a newsgroup, or web forum – this takes from several hours, to a full day, to never to receive an answer).
- Try to take another site as jumpboard (maybe you vaguely remember where you read about the thing).
 
- Try to take your own site as jumpboard. I often go to my own blog just to follow a link to another site I previously mentioned. Like other bloggers, I successfully outsourced memory.
  
- Brainstorm. When I can't remember a word I often go through the letters a-z in my head. For every letter, I pause a second. Does a bell ring? If not, I progress to the next letter. (If you reach z without a conclusion, you need to either start over, or give up.)
  
- Use associative searching and try to find your way "around the word". Try not to think of the word you are looking for, but find the kind of words that likely appear in its neighborhood. (E.g. if you look for an opinion, instead of "political commentary" you'd search for phrases like "I think" or "in my opinion".)
 
- Check your browser history or past notes you made. This can be tedious, especially when you don't have a clue about the site you are looking for (you might remember its color schemes much better than its title, but Google doesn't allow you to search colors).
 
- Take a walk, drink some coffee, go for a cigarette, listen to relaxing music, or do something else to divert your brain. If even that doesn't help at least you did something useful...
Quentin Brown has been helping people add audio to their web sites for the past two years and provides a wealth of knowledge and expertise for those who are technically challenged but want to make use of new technology without spending a fortune. http://www.quentinbrown.com
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