Streaming Audio for business.
Online audio advertising is going to become more prominent as the years go by. Many sites now play an audio file as soon as the site loads. The benefits of this are debated, so it is wise to give your visitors the option to play the recording as they wish. You will find that most people will be willing to listen to your audio, provided it is interesting and clear.
Some of the things you can use audio for.
Many businesses already do radio advertising and it is a simple matter to convert that to streaming audio which allows you to maximise the results from your add.
Have you done any talks at networking events like Chamber of commerce or business breakfasts or dinners. These are great to add to your site.
Making an audio to walk your customers through a product or service has proven to be very beneficial and helpful to customers.
Recording your content so people can download and listen to it on their ipods or mp3 players allows them to take your content away from the computer.
Audio is the most mature of the streaming technologies and doesn’t have the bandwidth requirements associated with video. Any Internet user connecting at 28.8k or better can enjoy FM quality sound without experiencing buffering and other annoyances that can affect video at lower bit rates.
It is common knowledge that people only retain 20% of what they read, but they do remember 70% of what they see and hear. That fact in itself increases the value of an audio message delivered from a website for the typical user. And, the implications of how audio can increase Internet enjoyment for the handicapped are overwhelming.
Streaming audio provides Internet businesses with unlimited opportunities to reach their audience and to simplify their interactions. Streaming audio broadens a product’s appeal and helps to stimulate sales. People are comfortable with audio and have few qualms about using it in their day-to-day lives.


